Solid Brand Expansion

According to a flurry of recent articles Forever 21 quite possibly is promoting teen pregnancy since adding their new line Love 21 Maternity. The chain, which does focus on young adult and teens, has also recently added a men’s and children’s area in larger stores recently acquired.

With articles floating around that stimulate the thought of ‘teen pregnancy’ when using those terms in titles, it might be a first thought for everyone. As you read through many of the articles and understand the process of Forever 21, it sounds more like a solid plan to build on the Forever 21 brand offering all stages of family.

Sound off – what are your thoughts on Forever 21 including a maternity line?

Source: MercuryNews.com; CNN.com

Tags: 3Twenty5 Media, brand identity, brands, clothing, Forever 21, Love 21 Maternity, marketing